Eye Tracking Tests at ASM – Innovative Research within the COMMUNITAS Project






On August 27, 2025, the headquarters of ASM Research Solutions Strategy in Łódź became a modern research laboratory for user experience studies. Specialized eye tracking tests within the COMMUNITAS project aimed to analyse how users perceive and interact with digital tools supporting energy communities.

Eye tracking session ASM

The tests brought together a representative group reflecting diverse technological backgrounds. Their gaze patterns, reactions, and emotions were observed via advanced eye tracking sensors, providing ASM experts with in-depth understanding of citizens’ responses to the COMMUNITAS platform.

Purpose of the Research

Eye tracking is an innovative method for monitoring eye movements, increasingly used in usability and neuromarketing research. Within COMMUNITAS, these tests form WP4, Task T4.5: Usability, user experience, behavioural and safety analysis.

The main objectives of the study included:

  • Identifying strengths and potential barriers in COMMUNITAS tools
  • Analysing ergonomics, clarity of content, and navigation intuitiveness
  • Evaluating users’s cognitive and emotional responses to the interface

Workstation laboratory photo

Results were complemented with questionnaires, providing insights into participants’ perceptions and platform evaluation.

Eye tracking interface photo

ASM’s Dual Role in COMMUNITAS

Expert – research role: By conducting laboratory tests using eye tracking and neuromarketing methods, ASM delivers unique analyses of users’ behaviours and emotional responses. This ensures COMMUNITAS meets real citizens’ needs – practical, user-friendly and impactful.
Communication role: As leader of WP7: COMMUNITAS Knowledge Arena, ASM ensures the results are widely promoted, reaching stakeholders, policymakers, and citizens across Europe through strategic dissemination and engaging communication campaigns.

Eye tracking participant photo

Impact for Project & Society

The eye tracking tests are vital in co-creating COMMUNITAS tools. Feedback helps optimize platform functionalities and boosts usability and acceptance.

For energy communities, it ensures digital tools are advanced and user-friendly. For citizens, it confirms their voices directly shape solutions.

Through these activities, ASM combines scientific excellence with practical application, reinforcing the COMMUNITAS vision: accelerating energy communities and empowering citizens in the energy transition.

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